Cultural Story
IKEA Blue
IKEA Blue and IKEA Yellow form the visual identity of the world's largest furniture retailer. Blue stands for reliability, yellow for optimism and affordability. The blue signage and yellow bags shape the modern furniture-shopping experience.
Origin
The blue of Swedish furniture retailer IKEA's logo and stores.
Symbolism
IKEA Blue symbolizes democratic design, reliability, functionalism, and modern Swedish living.
Historical Origin
IKEA was founded by Ingvar Kamprad in 1943; its blue-and-yellow colors come from the Swedish flag.
Traditional Applications
applications.brand
applications.retail
applications.industrial
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