IKEA Yellow

IKEA Blue and IKEA Yellow form the visual identity of the world's largest furniture retailer. Blue stands for reliability, yellow for optimism and affordability. The blue signage and yellow bags shape the modern furniture-shopping experience.

Swedish Blue evokes the Baltic Sea, the archipelago, and endless summer skies. The yellow cross on a blue field is said to derive from the royal coat of arms, and the color appears in Midsummer wreaths, Dala horses, and IKEA products.

Brazilian Yellow appears with green on the national flag, drawn from the family colors of Empress Maria Leopoldina. Its yellow rhombus holds a blue celestial globe, symbolizing order and progress, and becomes a byword for Brazilian passion during Carnival and the World Cup.

Imperial Yellow was the exclusive color of Chinese emperors. Since Tang Dynasty founder Li Yuan, yellow became imperial. Zhao Kuangyin was draped in yellow at Chenqiao, founding the Song Dynasty. The Qing restricted bright yellow to the emperor, empress, and dowager. The Forbidden City's yellow roof tiles symbolize imperial centrality.

Kodak brought photography from professional darkrooms into everyday homes. Yellow appeared on film canisters and came to symbolize warm memories of the analog era. The little yellow box recorded countless birthdays, trips, and graduations.

Bauhaus Yellow is bright and direct, like the northern daylight pouring into Dessau workshops. Together with red and blue, it shaped posters, furniture, and architectural details, becoming one of the 20th century's most influential design languages.