New York Taxi Yellow
New York Taxi Yellow is part of the city's visual memory. In 1907 businessman John Hertz chose yellow based on a University of Chicago study showing it was most visible from afar. It became Manhattan's moving landscape and a symbol of urban hustle.
From the bright yellow paint adopted by New York taxis in 1907 to make them easy to spot.
New York Taxi Yellow symbolizes visibility, efficiency, urban energy, and opportunity.
New York City mandated yellow taxis in 1912, and they became an icon of the American city.
黄色车流穿过钢铁峡谷,城市永不眠。