National Geographic Yellow
Since 1910 National Geographic has used a yellow border inspired by the golden tones of its illustrations. The yellow frame acts as a window into rainforests, deep seas, and distant civilizations—a visual promise of exploration and discovery.
The iconic yellow border of National Geographic magazine covers.
National Geographic Yellow symbolizes exploration, knowledge, natural beauty, and curiosity.
The yellow border was officially adopted in 1910 and remains National Geographic's most enduring brand element.
一方黄框,框住世界的惊奇。